Knowing is Good, but Doing is Far Better People readily consume content, but when it comes time to execute their own, many fall short. Gary Vaynerchuk has said that 99 percent of those that hear him speak at conferences don’t follow his advice to “create content at scale.” An army of millennials love the motivational …
Few have ventured into the ghettos of the advertising world and bothered to tell the tale. It’s far more glamorous to discuss high-profile flops like Apple’s “Genius” ads, Burger King’s “Herb the Nerd,” or the 1985 “New Coke” campaign. As in business and as in the playground, the little guy gets picked on often (when …
1. Write a creative brief This is the most significant contribution a client can make yet a large proportion of small business owners sidestep doing it. To make matters worse designers often don’t insist on getting a brief, instead resorting to inquiries during the meeting. Among the on-the-fly responses about objectives, target audience, etc., something …
