Posts Tagged 'social media'

Want to know the best way to create an unforgettable personal brand? Learn from the best! One perk of learning about marketing is that there’s an endless supply of content at your fingertips to draw inspiration from. Before launching or investing in your personal brand it pays to get your head around what’s working for …

At any given time, there’s that hot app. Everybody is talking about it. And marketing leaders are considering how to leverage it. Others are strategizing and already executing their content marketing plan on the app. It’s enough to make many of us feel behind. You may dismiss the need to put your brand on the …

We’re all guilty of it. Business leaders can get so engrossed in the latest developments in their industry that they stop focusing on the things that don’t change. As advancements accelerate all around us, human nature stays the same. And to be an effective marketer, you need to know what drives people to do what …

It’s a bit of a problem. There’s plenty of advice online about managing global brands and how to localize the marketing for customers from New York to New Delhi. Getting information aimed at enterprises when you’re running a small to mid-sized business can inspire you to think big. And it can also send you in …

Although technological progress affects every industry, it’s joined at the hip with digital marketing. As tastes change and cultural shifts take place, savvy marketers are right at the forefront. It’s a discipline that continuously evolves. And to find the biggest opportunities you have to move with those changes. Moreover, strategies and approaches to content creation …

Small business owners inevitably need to wear a lot of hats. Beyond managing your core business offerings, you likely need to have to your hand in everything from accounting to sales. Marketing your products or services is an ongoing process, and the best time to start is yesterday. Before you can scale your business and …

Knowing is Good, but Doing is Far Better People readily consume content, but when it comes time to execute their own, many fall short. Gary Vaynerchuk has said that 99 percent of those that hear him speak at conferences don’t follow his advice to “create content at scale.” An army of millennials love the motivational …