As Geddy Lee of Rush sang, “If you choose not to decide, you still have made a choice.” It’s a pearl of wisdom that applies to business in general. And it strongly applies to the decision to do your marketing in-house versus hiring a marketing agency. Countless small to mid-size businesses have added marketing to …
Everywhere you look on social media there’s larger than life personalities. Top influencers will rent a Lamborghini or a tank to push their comedy sketch towards the extraordinary. Business leaders like Mark Cuban and Gary Vee believe in what they’re saying 110%, and their message is infectious as a result. In an age when putting …
Want to know the best way to create an unforgettable personal brand? Learn from the best! One perk of learning about marketing is that there’s an endless supply of content at your fingertips to draw inspiration from. Before launching or investing in your personal brand it pays to get your head around what’s working for …
At any given time, there’s that hot app. Everybody is talking about it. And marketing leaders are considering how to leverage it. Others are strategizing and already executing their content marketing plan on the app. It’s enough to make many of us feel behind. You may dismiss the need to put your brand on the …
We’re all guilty of it. Business leaders can get so engrossed in the latest developments in their industry that they stop focusing on the things that don’t change. As advancements accelerate all around us, human nature stays the same. And to be an effective marketer, you need to know what drives people to do what …
It’s a bit of a problem. There’s plenty of advice online about managing global brands and how to localize the marketing for customers from New York to New Delhi. Getting information aimed at enterprises when you’re running a small to mid-sized business can inspire you to think big. And it can also send you in …
How we watch video will never be the same again. Short videos are hot, and here to stay. What started as a trend has become a staple on social media. The meteoric rise of TikTok has pushed the tech giants to create their own versions: Instagram Reels, and YouTube Shorts. Even Netflix has added quick …
Although technological progress affects every industry, it’s joined at the hip with digital marketing. As tastes change and cultural shifts take place, savvy marketers are right at the forefront. It’s a discipline that continuously evolves. And to find the biggest opportunities you have to move with those changes. Moreover, strategies and approaches to content creation …
Customers are leaving your website for a reason you didn’t expect. It’s too slow! Amazon found that every 100ms of latency cost them 1 percent in sales. Google found an extra half-second in search page generation time reduced traffic by 20%! A little boost in speed makes a big difference in conversion rates, and the …
Small business owners inevitably need to wear a lot of hats. Beyond managing your core business offerings, you likely need to have to your hand in everything from accounting to sales. Marketing your products or services is an ongoing process, and the best time to start is yesterday. Before you can scale your business and …
