BLOG thoughts on design ...

Design matters more than making something look beautiful to the eye. It’s also about making things fluid for the hand, especially when a user is looking at your website, eBrochure, videos, or platform. One statistic suggests that for every dollar invested in designing a user experience, a company earns $100 in return. That’s where Nuflux …

Few have ventured into the ghettos of the advertising world and bothered to tell the tale. It’s far more glamorous to discuss high-profile flops like Apple’s “Genius” ads, Burger King’s “Herb the Nerd,” or the 1985 “New Coke” campaign. As in business and as in the playground, the little guy gets picked on often (when …

1. Write a creative brief This is the most significant contribution a client can make yet a large proportion of small business owners sidestep doing it. To make matters worse designers often don’t insist on getting a brief, instead resorting to inquiries during the meeting. Among the on-the-fly responses about objectives, target audience, etc., something …