Mike has a big collection of sneakers he’s proud of, from Air Jordan 11s to Nike Dunks. His next sneaker purchase isn’t a purely rational decision because he’s built such an affinity with Nike. People know this, but some believe it’s not as relevant to their industry, particularly in B2B. In reality, it’s surprisingly consistent. …
Steve Krug’s classic book about web usability, Don’t Make Me Think, has the perfect title. It encapsulates what you need to achieve with your calls to action. The closer you get to telling your audience the actions they can take in the clearest, most captivating way, the greater the chance your marketing succeeds. In digital …
As a business owner, you have a good idea of which months are slow for sales. Still, that knowledge doesn’t quite ease the blow when you’re in the thick of it. Seasons that generate lower-than-average revenue can make you wonder if a greater downward trend is emerging. And since the cost of doing business and …
As Geddy Lee of Rush sang, “If you choose not to decide, you still have made a choice.” It’s a pearl of wisdom that applies to business in general. And it strongly applies to the decision to do your marketing in-house versus hiring a marketing agency. Countless small to mid-size businesses have added marketing to …
Everywhere you look on social media there’s larger than life personalities. Top influencers will rent a Lamborghini or a tank to push their comedy sketch towards the extraordinary. Business leaders like Mark Cuban and Gary Vee believe in what they’re saying 110%, and their message is infectious as a result. In an age when putting …
Want to know the best way to create an unforgettable personal brand? Learn from the best! One perk of learning about marketing is that there’s an endless supply of content at your fingertips to draw inspiration from. Before launching or investing in your personal brand it pays to get your head around what’s working for …
At any given time, there’s that hot app. Everybody is talking about it. And marketing leaders are considering how to leverage it. Others are strategizing and already executing their content marketing plan on the app. It’s enough to make many of us feel behind. You may dismiss the need to put your brand on the …
We’re all guilty of it. Business leaders can get so engrossed in the latest developments in their industry that they stop focusing on the things that don’t change. As advancements accelerate all around us, human nature stays the same. And to be an effective marketer, you need to know what drives people to do what …
It’s a bit of a problem. There’s plenty of advice online about managing global brands and how to localize the marketing for customers from New York to New Delhi. Getting information aimed at enterprises when you’re running a small to mid-sized business can inspire you to think big. And it can also send you in …
How we watch video will never be the same again. Short videos are hot, and here to stay. What started as a trend has become a staple on social media. The meteoric rise of TikTok has pushed the tech giants to create their own versions: Instagram Reels, and YouTube Shorts. Even Netflix has added quick …
