How to Take Advantage of Seasonal Slowdowns

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How to Take Advantage of Seasonal Slowdowns Branding, Digital Marketing

by Chuck Rees on July 26, 2024 with Comments Off on How to Take Advantage of Seasonal Slowdowns

As a business owner, you have a good idea of which months are slow for sales. Still, that knowledge doesn’t quite ease the blow when you’re in the thick of it. Seasons that generate lower-than-average revenue can make you wonder if a greater downward trend is emerging. And since the cost of doing business and …

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Marketing Agency vs. In-House: How to Choose

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Marketing Agency vs. In-House: How to Choose Advertising, Digital Marketing

by Chuck Rees on September 10, 2023 with Comments Off on Marketing Agency vs. In-House: How to Choose

As Geddy Lee of Rush sang, “If you choose not to decide, you still have made a choice.” It’s a pearl of wisdom that applies to business in general. And it strongly applies to the decision to do your marketing in-house versus hiring a marketing agency. Countless small to mid-size businesses have added marketing to …

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Yes, Introverts Can Build Powerful Personal Brands. Here’s How!

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Yes, Introverts Can Build Powerful Personal Brands. Here’s How! Branding, Digital Marketing

by Chuck Rees on September 1, 2023 with Comments Off on Yes, Introverts Can Build Powerful Personal Brands. Here’s How!

Everywhere you look on social media there’s larger than life personalities. Top influencers will rent a Lamborghini or a tank to push their comedy sketch towards the extraordinary. Business leaders like Mark Cuban and Gary Vee believe in what they’re saying 110%, and their message is infectious as a result. In an age when putting …

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10 Personal Branding Lessons from Famous Founders

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10 Personal Branding Lessons from Famous Founders Branding, Digital Marketing

by Chuck Rees on August 3, 2023 with Comments Off on 10 Personal Branding Lessons from Famous Founders

Want to know the best way to create an unforgettable personal brand? Learn from the best! One perk of learning about marketing is that there’s an endless supply of content at your fingertips to draw inspiration from. Before launching or investing in your personal brand it pays to get your head around what’s working for …

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Why It’s Best to Be on Some Social Media Apps, Not Them All

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Why It’s Best to Be on Some Social Media Apps, Not Them All Branding, Digital Marketing

by Chuck Rees on July 21, 2023 with Comments Off on Why It’s Best to Be on Some Social Media Apps, Not Them All

At any given time, there’s that hot app. Everybody is talking about it. And marketing leaders are considering how to leverage it. Others are strategizing and already executing their content marketing plan on the app. It’s enough to make many of us feel behind. You may dismiss the need to put your brand on the …

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9 Timeless Lessons from David Ogilvy

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9 Timeless Lessons from David Ogilvy Advertising, Branding

by Chuck Rees on July 4, 2023 with Comments Off on 9 Timeless Lessons from David Ogilvy

We’re all guilty of it. Business leaders can get so engrossed in the latest developments in their industry that they stop focusing on the things that don’t change. As advancements accelerate all around us, human nature stays the same. And to be an effective marketer, you need to know what drives people to do what …

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Don’t Go Global: Is It Time to Localize Your Marketing?

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Don’t Go Global: Is It Time to Localize Your Marketing? Branding, Digital Marketing

by Chuck Rees on August 2, 2022 with Comments Off on Don’t Go Global: Is It Time to Localize Your Marketing?

It’s a bit of a problem. There’s plenty of advice online about managing global brands and how to localize the marketing for customers from New York to New Delhi. Getting information aimed at enterprises when you’re running a small to mid-sized business can inspire you to think big. And it can also send you in …

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Make Your Brand Rise Above the Noise with Short-Form Videos

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Make Your Brand Rise Above the Noise with Short-Form Videos Digital Marketing

by Chuck Rees on January 7, 2022 with Comments Off on Make Your Brand Rise Above the Noise with Short-Form Videos

How we watch video will never be the same again. Short videos are hot, and here to stay. What started as a trend has become a staple on social media. The meteoric rise of TikTok has pushed the tech giants to create their own versions: Instagram Reels, and YouTube Shorts. Even Netflix has added quick …

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How to Embrace the Future of Digital Marketing, Today

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How to Embrace the Future of Digital Marketing, Today Digital Marketing

by Chuck Rees on September 17, 2021 with Comments Off on How to Embrace the Future of Digital Marketing, Today

Although technological progress affects every industry, it’s joined at the hip with digital marketing. As tastes change and cultural shifts take place, savvy marketers are right at the forefront. It’s a discipline that continuously evolves. And to find the biggest opportunities you have to move with those changes. Moreover, strategies and approaches to content creation …

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6 Simple Ways to Speed up Your WordPress Website

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6 Simple Ways to Speed up Your WordPress Website Digital Marketing, Web Design & Development

by Chuck Rees on September 3, 2021 with Comments Off on 6 Simple Ways to Speed up Your WordPress Website

Customers are leaving your website for a reason you didn’t expect. It’s too slow! Amazon found that every 100ms of latency cost them 1 percent in sales. Google found an extra half-second in search page generation time reduced traffic by 20%! A little boost in speed makes a big difference in conversion rates, and the …

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