Archive for 'Digital Marketing'

It’s a bit of a problem. There’s plenty of advice online about managing global brands and how to localize the marketing for customers from New York to New Delhi. Getting information aimed at enterprises when you’re running a small to mid-sized business can inspire you to think big. And it can also send you in …

How we watch video will never be the same again. Short videos are hot, and here to stay. What started as a trend has become a staple on social media. The meteoric rise of TikTok has pushed the tech giants to create their own versions: Instagram Reels, and YouTube Shorts. Even Netflix has added quick …

Although technological progress affects every industry, it’s joined at the hip with digital marketing. As tastes change and cultural shifts take place, savvy marketers are right at the forefront. It’s a discipline that continuously evolves. And to find the biggest opportunities you have to move with those changes. Moreover, strategies and approaches to content creation …

Customers are leaving your website for a reason you didn’t expect. It’s too slow! Amazon found that every 100ms of latency cost them 1 percent in sales. Google found an extra half-second in search page generation time reduced traffic by 20%! A little boost in speed makes a big difference in conversion rates, and the …

Small business owners inevitably need to wear a lot of hats. Beyond managing your core business offerings, you likely need to have to your hand in everything from accounting to sales. Marketing your products or services is an ongoing process, and the best time to start is yesterday. Before you can scale your business and …

Knowing is Good, but Doing is Far Better People readily consume content, but when it comes time to execute their own, many fall short. Gary Vaynerchuk has said that 99 percent of those that hear him speak at conferences don’t follow his advice to “create content at scale.” An army of millennials love the motivational …