Mike has a big collection of sneakers he’s proud of, from Air Jordan 11s to Nike Dunks. His next sneaker purchase isn’t a purely rational decision because he’s built such an affinity with Nike. People know this, but some believe it’s not as relevant to their industry, particularly in B2B. In reality, it’s surprisingly consistent. …
Everywhere you look on social media there’s larger than life personalities. Top influencers will rent a Lamborghini or a tank to push their comedy sketch towards the extraordinary. Business leaders like Mark Cuban and Gary Vee believe in what they’re saying 110%, and their message is infectious as a result. In an age when putting …
Want to know the best way to create an unforgettable personal brand? Learn from the best! One perk of learning about marketing is that there’s an endless supply of content at your fingertips to draw inspiration from. Before launching or investing in your personal brand it pays to get your head around what’s working for …
At any given time, there’s that hot app. Everybody is talking about it. And marketing leaders are considering how to leverage it. Others are strategizing and already executing their content marketing plan on the app. It’s enough to make many of us feel behind. You may dismiss the need to put your brand on the …
We’re all guilty of it. Business leaders can get so engrossed in the latest developments in their industry that they stop focusing on the things that don’t change. As advancements accelerate all around us, human nature stays the same. And to be an effective marketer, you need to know what drives people to do what …
