How to Squeeze Better Work from Graphic DesignersGraphic Design
by Chuck Rees on September 21, 2012 with Comments Off on How to Squeeze Better Work from Graphic Designers
1. Write a creative brief This is the most significant contribution a client can make yet a large proportion of small business owners sidestep doing it. To make matters worse designers often don’t insist on getting a brief, instead resorting to inquiries during the meeting. Among the on-the-fly responses about objectives, target audience, etc., something …