Posts Tagged 'video marketing'

These days, when someone says they want to start a podcast, there can be some ambiguity. Podcasting has evolved far beyond its roots as an audio streaming format. What started as conversations modeled after radio is now a multimedia ecosystem that includes full video productions, short-form clips, and live streams. Content marketing strategy is about …

Mike has a big collection of sneakers he’s proud of, from Air Jordan 11s to Nike Dunks. His next sneaker purchase isn’t a purely rational decision because he’s built such an affinity with Nike. People know this, but some believe it’s not as relevant to their industry, particularly in B2B. In reality, it’s surprisingly consistent. …

Everywhere you look on social media there’s larger than life personalities. Top influencers will rent a Lamborghini or a tank to push their comedy sketch towards the extraordinary. Business leaders like Mark Cuban and Gary Vee believe in what they’re saying 110%, and their message is infectious as a result. In an age when putting …

Want to know the best way to create an unforgettable personal brand? Learn from the best! One perk of learning about marketing is that there’s an endless supply of content at your fingertips to draw inspiration from. Before launching or investing in your personal brand it pays to get your head around what’s working for …

At any given time, there’s that hot app. Everybody is talking about it. And marketing leaders are considering how to leverage it. Others are strategizing and already executing their content marketing plan on the app. It’s enough to make many of us feel behind. You may dismiss the need to put your brand on the …

How we watch video will never be the same again. Short videos are hot, and here to stay. What started as a trend has become a staple on social media. The meteoric rise of TikTok has pushed the tech giants to create their own versions: Instagram Reels, and YouTube Shorts. Even Netflix has added quick …