Archive for 'Advertising'

As Geddy Lee of Rush sang, “If you choose not to decide, you still have made a choice.” It’s a pearl of wisdom that applies to business in general. And it strongly applies to the decision to do your marketing in-house versus hiring a marketing agency. Countless small to mid-size businesses have added marketing to …

We’re all guilty of it. Business leaders can get so engrossed in the latest developments in their industry that they stop focusing on the things that don’t change. As advancements accelerate all around us, human nature stays the same. And to be an effective marketer, you need to know what drives people to do what …

Few have ventured into the ghettos of the advertising world and bothered to tell the tale. It’s far more glamorous to discuss high-profile flops like Apple’s “Genius” ads, Burger King’s “Herb the Nerd,” or the 1985 “New Coke” campaign. As in business and as in the playground, the little guy gets picked on often (when …