Mike has a big collection of sneakers he’s proud of, from Air Jordan 11s to Nike Dunks. His next sneaker purchase isn’t a purely rational decision because he’s built such an affinity with Nike.
People know this, but some believe it’s not as relevant to their industry, particularly in B2B. In reality, it’s surprisingly consistent.
People buy from people and brands they know and like. It all starts with what we feel in our gut. Often the rationalizations for the choices we make come later.
In today’s social media landscape, breaking through the noise is tougher than ever. Brands and companies are competing not just for attention, but for authentic engagement.
Beyond catchy visuals and slick campaigns, audiences increasingly crave real connection. They want relatable stories and candid moments, not polished sales pitches. Building that connection is no longer optional. It’s essential.
Here’s how your brand can foster real bonds with content that resonates.
1. Give your audience a virtual tour of your office
Take your followers behind the curtain. Show off your workspace, from cozy corners to collaborative hubs. Find the design touches and conversation pieces that exude your unique vibe.
Why it works: A virtual tour humanizes your brand. It transforms your company’s building into a familiar space. Your audience feels like insiders, boosting transparency and trust.
2. Introduce your team or new hires
Spotlight individual team members by sharing their roles, backgrounds, and fun facts. New hires? Welcome them publicly!
Why it works: Putting faces to your brand creates a personal connection. It shows you’re made of real people, not just logos, boosting relatability and belonging.
3. Take a photo of team members with a client
Capture candid moments of your team working with or helping a client (with consent, of course).
Why it works: This showcases real-world impact and relationships. It provides social proof and makes your brand more credible and trustworthy.
4. Show the team going out to lunch together
Post snapshots or a short video of casual team lunches or coffee breaks. Focus on reflecting friendly team dynamics.
Why it works: Casual, candid moments humanize your people and reflect a positive, inclusive culture. Authentic vibes boost emotional connection.
5. Describe an experience that made a big impression on you in your career
Share a personal anecdote in a short video or pair a photo of you with detailed writing. Explain a turning point, a tough lesson learned, or a mentorship moment.
Why it works: Storytelling is powerful. When leaders show vulnerability and lessons learned, audiences feel inspired to take the next step in their own journey.
6. Highlight a book, podcast, or resource that’s insightful for your industry
Recommend a source of information that’s helped you make key decisions, and explain why it’s great.
Why it works: You position yourself as helpful, not promotional. Sharing value builds authority and trust and makes followers recognize you as a source of thought leadership.
7. Share something you like doing that inspires or motivates you
Tell your audience about a personal hobby or activity, or better yet, show them. Whether it’s hiking, cooking, painting, or workout routines, it helps people to know the real you.
Why it works: Personal passions reveal shared human interests. It allows audiences to relate to you beyond business, strengthening emotional bonds.
8. Show your team casually discussing industry news
Capture strategy meetings, informal chats, or skits where team members react to trends.
Why it works: It shows you’re current, curious, and engaged with changes in your industry. When your team is thoughtful yet casual it makes your viewers feel like they’re in the room. That transparency creates appeal and relatability.
9. Tell a story about working with a customer that was out of the ordinary
Narrate a memorable, creative, or heartwarming customer story. Focus on the impact it made on you.
Why it works: Authentic customer stories build emotional investment. They make your brand’s value real and memorable.
10. Film a day in the life of yourself or a team member
Use short videos or Stories to share the daily routine of colleagues. Capture everything from morning prep to meetings to a game of ping pong.
Why it works: Day-in-the-life content is inherently relatable. It showcases roles, dedication, and company culture. Add to transparency that fosters familiarity and trust.
11. Share a moment in your break room
Post candid team moments: birthday celebrations, coffee breaks, or shared jokes.
Why it works: These down-to-earth moments show the warmth behind your brand. It invites people in and associates your company with positive feelings.
12. Create a humorous sketch featuring your team that potential customers can relate to
Produce short, lighthearted videos or memes that riff on real industry pains or day-to-day work life.
Why it works: Humor brings people together. When customers recognize and laugh at familiar situations, it builds a friendly bond and deep relatability.
How creating connection-driven content leads to results
Building a connection with your audience doesn’t just feel good. It performs.
- 81% of consumers say they need to trust a brand before buying. (Exploding Topics)
- 65% feel more connected to brands with an active, human-led presence on social media. (Sprout Social)
- 88% of marketers report content helped them build awareness and credibility. (Redline Digital)
- Social-first brands with authentic engagement see 10% annual revenue growth and are eight times more likely to exceed targets. (Deloitte Digital)
- 82% of consumers share video content from businesses—amplifying reach organically. (Synup)
Bottom line: Connection-driven content builds trust, fosters loyalty, and increases shareability. Although it’s a long game, it drives consistent revenue over time.
Conclusion
Today’s audiences crave authenticity and human connection more than polished messaging that tells them what to believe.
Whether you’re giving a behind‑the‑scenes peek, sharing a personal story, or introducing team members, these content ideas give you a chance to build real rapport. The result? A brand that feels less like a faceless entity and more like a group of people worth following.
Experiment with one or two ideas this week and watch how your audience responds. If you need help with the process or don’t know where to start, contact the team at Nuflux Media.
