Bad Local Ads: 10 Real-World Examples Critiqued

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Bad Local Ads: 10 Real-World Examples Critiqued Advertising

by Chuck Rees on September 30, 2012 with Comments Off on Bad Local Ads: 10 Real-World Examples Critiqued

Few have ventured into the ghettos of the advertising world and bothered to tell the tale. It’s far more glamorous to discuss high-profile flops like Apple’s “Genius” ads, Burger King’s “Herb the Nerd,” or the 1985 “New Coke” campaign. As in business and as in the playground, the little guy gets picked on often (when …

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How to Squeeze Better Work from Graphic Designers

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How to Squeeze Better Work from Graphic Designers Graphic Design

by Chuck Rees on September 21, 2012 with Comments Off on How to Squeeze Better Work from Graphic Designers

1. Write a creative brief This is the most significant contribution a client can make yet a large proportion of small business owners sidestep doing it. To make matters worse designers often don’t insist on getting a brief, instead resorting to inquiries during the meeting. Among the on-the-fly responses about objectives, target audience, etc., something …

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