My core goal is effective communication. Visuals must not only vie for attention, but also have substance once it’s gained. Beautiful, proportionate, utilitarian layouts leave a lasting impression.
Gadget-obsessed, social media addicted culture has hit the mainstream. Not only does your brand need to be at the right spots online but also accessible from a wide range of devices. Reach audiences on their own terms.
Your logo is the centrepiece of your brand. However, a logo without a well-planned style guide is like a string section without a conductor. Save yourself heaps of future aggravation by getting your brand ID done right.
Unless you have the budget of Procter & Gamble, your creative needs to be interesting. Only messages with daring, authenticity and single-mindedness rise above the noise. If you want blasé you’re options are nearly unlimited elsewhere. If you’ve got guts, I’ll champion your brand.
In the past I’ve worked with Canadian Club, QSS (Quality Safety Systems), and Craftmatic, just to name a few. Here’s the more recent stuff.
Design is an ever-evolving language. Rules that were once paramount are being obliterated. Blogging is one way I stay current.
Few have ventured into the ghettos of the advertising world and bothered to tell the tale. It’s far more glamorous to discuss high-profile flops lik...
1. Write a creative brief This is the most significant contribution a client can make yet a large proportion of small business owners sidestep doing it. To ...